Trendalytics' 2023 Beauty Forecast report names 4 key beauty trends—New Natural, Nocturne, Futura, and Verano.

The New Natural trend is about hydrating formulas, slicked-back hair, minimal makeup, and a fresh color palette that includes Ice Blue, Taupe, and Peach. It's an "evolved clean" look that means "inclusivity and enhancing what makes us unique," Trendalytics states.  The 'New Natural' trend includes makeup with skincare ingredients, sheer formulas, and "glazed donut skin." Take a look at the #CleanLook hashtag on TikTok, which has over 93M views.   Trendalytics' report also mentions several skincare brands that have entered haircare, including Dr. Barbara Sturm, Drunk Elephant, and Sunday Riley.  Brand to watch—Rhode, launching in June 2022. 

'Nocturne' is a trend direction that "finds beauty in all that happens after dark," Trendalytics' report states. It includes "Indie Sleaze"—think grunge, reinvented. HBO's Euphoria exemplifies this trend and "has successfully created its own aesthetic identity," states the report.  Colors include deep hues combined with brights "to reflect the dichotomy of glam and grunge," Trendalytics states. Lime green,onyx, and burgundy are shown.  Brand to watch—4AM Skin, inspired by 'club culture' and has a mission to give back to the LGBTQ+ community.

'Futura' is about the metaverse, the unexpected—and holographic finishes. Turquoise, Silver, and Virtual Purple represent a "tech-infused palette," Trendalytics states, with "digitally-enhanced hues." Beauty brands are embracing surrealism and NFTS—what's next? Virtual makeup.  Brand to watch—OneSkin, with its topical supplements formulated to penetrate the deepest skin layers. 

'Verano' is about reconnecting with nature, natural ingredients, and rituals rooted in Latinx culture. Colors are a tropical palette, including terracotta, bright marigold, and deep sage.  'Beachy' looks are a part of this trend story—think textured hair, minimal makeup, and sea-inspired smells. Global influences will also be a factor, such as the vibrant markets and street art in India, Madagascar, and Mexico.  

"For Gen Z, addressing the climate crisis is a priority and their buying decisions reflect that," states the report.  Brand to watch—Cermonia, a haircare rooted in Latinx heritage that curates ingredients from Latin America.  

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